Actual market share的意思|示意

While Apple may control a significant percentage of the mindshare in the market right now, they do not control a majority of the actual market share in computers or smart phones.

苹果公司也许正控制市面上的注意力份额，但是他们并没有在现实中控制电脑和智能手机的绝大多数市场份额。

Use the right yardsticks: focus on both volume and profits; on actual consumption, not share of market; and on share of future purchase, not brand awareness.

用对的衡量标准来评估营销极大化：销售量与利润并重；在乎实际消费量而不是市场占有率；在乎未来购买频次的总占比而不是名牌知名度。