Brand Asset Value的意思|示意

This article, from the perspective of modem marketing theory, puts forth the new view that media brand is a new asset, and further discusses its value promotion.

本文从现代市场营销学的视角，提出了媒介品牌是一种资产的新观点，并对其增值进行了探析。

The brand asset value of China sporting goods can reflect real value through derived evaluation method.

通过此衍生方法能够更好地反映出我国体育用品品牌的真实价值。

Brand has its own value as an important intangible asset.

品牌作为企业一项重要的无形资产，有其自身的价值。

Although the balance sheet may not even put a value on it, a company's brand, or its portfolio of brands, is its most valuable asset.

虽然在资产负债表甚至有可能不会把它的价值，一个公司的品牌，或其品牌组合，是其最宝贵的资产。

At one time, brand was a kind of asset, a kind of immaterial asset that could create value and had its own value.

同时，品牌也是一种资产，是一种能够产生价值，并且自己也具有价值的无形资产。

Goodwill is an intangible asset that represents the extra value ascribed to a company by virtue of its brand and reputation.

商誉代表一间公司因其品牌和信誉而得到的额外估值，是一项无形资产。