Public Crisis Communication的意思|示意

From public relations and rhetorical approach, this paper reviews on crisis communication research in recent years.

本文从公共关系学和修辞学两种取向，针对国内外近年来的危机传播研究进行了综述。

Special trust prevails in the society, while social trust totally runs into crisis, it's uneasy for mass communication media to build public trust.

社会上仍是特殊信任盛行，又陷入普遍的诚信危机，不利于大众传播媒介公信的建立。

Precaution, communication and dealing with problems arising from an accident are very important in the management of public relations crisis to change the crisis into the chance.

在公共关系危机管理中，应做好预防、沟通、善后三步工作，变危机为契机。

Therefore, enterprises should enhance communication with general public both before and after marketing crisis, in order to take precautions and manage.

企业必须在营销危机发生前和发生后加强与公众的沟通和联系，才有可能对其进行预防或实施有效管理。

Crisis communication and management is brought into the communication of weather news, for the public crisis caused by disastrous weather.

极端天气灾害引起的公共危机也将危机传播和危机管理引入气象新闻报道。