The Psychology of Advertising的意思|示意

The knowledge of Advertising involving psychology, economics, journalism, arts and many other disciplines, but it is not equivalent to a simple summation of the knowledge of these subjects.

关于广告的知识，涉及心理学、经济学、新闻学、艺术学的方方面面，但又不等同于这些学科的知识的简单求和。

Finally discuss the significance and enlightenment about the effect of Gestalt psychology on advertising.

最后探讨了格式塔心理学对广告信息传播的意义及其启示。

This paper mainly gives an analytical account of the presentation of linguistic features and artistic techniques in English advertising texts from pragmatic principles and consumers' psychology.

本文着重分析英语广告语篇的语言艺术特征与技巧在语用原则和消费者心理上的体现。

This paper aims to study the language features of advertising English from the stylistic point of view and with view to the influential factors as anthropology, culture, sociology and psychology.

本论文旨在从文体学的角度，通过论述人类学、社会学、心理学、文化等因素对广告的影响，研究广告英语的语言特点。

Although many advertising design professionals focus their energy on the creative end of the spectrum, psychology and marketing often spill over into their everyday work.

虽然许多广告设计专业人员集中在频谱的创意结束自己的精力，心理学和市场营销，往往波及到他们的日常工作。

Advertising psychology is the applications of psychology knowledge and its methods on advertising field, which is also the fundamental course in advertising program.

构成广告心理学课程基础的是普通心理学、消费心理学和社会心理学。