competitive information的意思|示意

美 / kəmˈpetitiv ˌɪnfəˈmeiʃən / 英 / kəmˈpɛtɪtɪv ˌɪnfɚˈmeʃən /

竞争信息

competitive information的用法详解

Competitive information, or competetive intelligence (CI), is the analysis of data regarding a business market, its competition, and industry trends. It is the process of gathering, interpreting, and using data to make informed decisions on how to best position yourself and your company in the market.

Competitive information can be used for all stages of planning, from defining a company’s target market to crafting strategic initiatives to engage and influence current and potential customers. It can also be used to identify future opportunities, inform product development, and measure performance.

CI can be gathered from a variety of sources, including financial statements, social media, public relations materials, surveys, news stories, and interviews. Knowing the strengths and weaknesses of your competition is essential for staying ahead of the curve and gaining market share.

Utilizing competitive information requires knowledge of current market trends and a keen eye for detail. It’s important to understand the differences between your brand and your competitors, and to use this knowledge to your advantage. Ultimately, competitive information enables organizations to stay ahead of the competition, anticipate customer needs, and make strategic decisions.