group polarization的意思|示意

Group polarization, also known as attitude polarization, is a phenomenon whereby members of a group form more extreme views, attitudes and beliefs after engaging in a joint discussion. It’s been in use since the late 20th century.

Group polarization normally takes place when a small group of like-minded people get together to debate an issue. Everyone has a certain opinion and they end up discussing the topic among themselves. As they engage in this discussion, their attitudes become more extreme and unified.

One of the most common applications of group polarization is in politics. For example, when a group of people gathers to discuss a political issue, such as gun control or immigration, their opinions can become more extreme and unified. If the people in the group are already in agreement on the issue at hand, then the discussion can lead to a stricter agreement and less compromise. The group arrives at a conclusion which is further to one side than their initial opinions.

Group polarization can also be seen in the marketing and advertising industry. Businesses and companies will often gather a focus group to discuss a product or service. The focus group will discuss their thoughts and feelings about the product or service and the feedback they provide is often more extreme than it would have been without the group discussion.

Experience has shown us that group polarization is a common and powerful phenomenon that can be seen in a variety of contexts. It’s important to be aware of this phenomenon so that we can be aware of the potential extremes that can result from group discussions.