marketing channel theory的意思|示意

The thesis is a discussion on marketing channel strategy advantage, basing on Marketing Channel theory and the enterprise reality.

本文在营销渠道理论的基础上，结合企业的实际情况，对如何构建营销渠道战略优势展开探讨。

The integration of international marketing channels is based on the theory of channel relationship and channel behavior.

国际营销渠道的整合是基于渠道关系理论和渠道行为理论。

This traditional theory believed that the market marketing combination is by the product, the price, the marketing channel, the promotion is composed.

这一传统理论认为，市场营销组合是由产品、价格、销售渠道、促销组成。

The thesis clearly defined the concept of TV channel brand and creatively built the practical application frame of Incorporated Marketing Communication theory.

本文清晰地界定了电视频道品牌的概念，创造性地建立了整合营销传播理论应用于电视频道品牌的实践框架。

The traditional channel theory views marketing channel as a social system and studies the conflict problem through behavioral analysis.

传统的渠道理论将营销渠道视作一个社会体系，通过分析其行为过程来研究渠道冲突。

According of the theory about marketing channel and study outcome, it was anatomized. Investigating and observing fact, analyzing various history data, taking advantage and disadvantage.

通过调查、观察营销渠道的实际运作情况，分析各种相关历史数据，对营销渠道的优劣势进行总结。