product-category risk的意思|示意
产品种类的风险
product-category risk的网络常见释义
风险 Dowling & Stealin(1994)提出整体感知风险可以经由衡量产品种类风险(product-category risk, PCR)与产品特定风险(product-specific risk, SR)相加而得到,当产品特定风险大于消...
产品种类风险 Dowling & Stealin(1994)提出整体感知风险可以经由衡量产品种类风险(product-category risk, PCR)与产品特定风险(product-specific risk, SR)相加而得到,当产品特定风险大于消...
product-category risk相关例句
The results show that, friends'recommendation, law protection, and product category have significant influences on perceived risk, while Internet vendor's reputation and size, product information not.
实证结果表明:朋友推荐、法律保障、价格、产品种类等因素对消费者在线购买的感知风险均有显著影响,而零售商声誉和规模、产品信息的影响作用不明显;