rhetorical features of advertising english的意思|示意

Advertising English has some specific features in words and sentence structure, in which a lot of various rhetorical skills are used.

广告英语在用词和句法上有一定特色，而且在写作中可大量运用各种修辞手法。

First of all, a discussion of the major linguistic features of English advertising texts is conducted from three perspectives: lexical, syntactic and rhetorical aspects.

本文首先从词法、句法和修辞三个层面对英语广告语篇的语言特色进行了探讨。

This paper deals with the necessity of learning and exploring modern advertising English; discusses its features of diction and syntax, types of writing, rhetorical devices.

本文论述了学习和探索现代广告英语的必要性，探讨了现代广告英语的用词特色，句法特色，文体形式，修辞辞格。

Next, this dissertation introduces the elements of an advertisement and the stylistic features of advertising English from three levels-on lexical one, grammatical one and rhetorical one.

接下来，本文从词汇、语法及修饰三个层面分析了广告英语的文体特征。